Direct mailing provides an opportunity for marketers to reach their target audience and offer new products or services, while also creating an opportunity for them to connect with people on a more personal level. With this type of advertising, recipients are more likely to remember who they heard about from than what they were told about because there is something tangible being sent out in the mail - which could be anything from coupons to information packets. It's also important to note that 91% of adults prefer receiving promotional items outside their home over email offers, so why not take advantage?
